Headquartered in Palo Alto, California Tesla is the producer of the best-selling electric vehicle of 2015 and the biggest disrupter of the auto industry in the last century.The company only produces pure electric vehicles supported by its proprietary fast charging technology and infrastructure network. The company focussed on the biggest challenge to unlock the electric vehicle segment, range. The success of the company caught all its competitors off-guard. The effect Tesla has on the auto sector will be felt many years from now as more IT companies enter the sanctuary of the old guard. The company is just as much a battery manufacturer and IT company as it is an auto manufacturer.
The Company does not use a dealer-based distribution model but owns and operates its network of showrooms. The company targeted an annual battery capacity improvement of 5% and increased production of 500,000 per year by 2020. The Tesla business plan includes autonomous driving, in-car sales based on the in-app purchase model of smartphone sector and disrupting other transport and mobility segments.